Founded in May 2003, BMW Brilliance Automotive Ltd. is a joint venture between the BMW Group and Brilliance China Automotive Holdings Ltd. Business operations include production, R&D, sales, after-sales services and purchasing of BMW automobiles in China. BMW Brilliance has a state-of-the-art production base in Shenyang, Liaoning Province – an industrial heartland of China – and has been the top taxpayer in Shenyang for eleven consecutive years. It has a branch company in Beijing and an extensive national sales and service network.
Located in Mianyang, Sichuan Province, the only "Technology City" in China, covering an area of about 3,000 mu, it possesses a complete industrial chain integrating complete vehicles, engines and auto parts.
Brilliance Automotive South Base has a high-tech zones Puming factory, Huaan Huaan Industrial Park, the morning power Jianmen Road factory, Xinchen Power Factory Yongxing four plants, with a complete vehicle stamping, welding, painting, assembly of the four Technology production line, with an annual output of 150,000 of the production capacity; has a large domestic arms CMM and first-class vehicle testing lines, special test drive and other testing equipment, with strong detection capabilities; have a state-level enterprises Technology Center, a provincial-level enterprise technology center and a national accredited laboratory. It has close technical cooperation with BMW, AVL, FEV and other internationally renowned vehicle and engine companies as well as well-known domestic research institutes and has strong product development capability.
Amsia Motors, JV Partner 'Brilliance Auto of Mianyang' which is a private label of Brilliance Auto Group, and under joint-partnership manufactures BMW in China.
Amsia Motors, upon its OEM JV with Brilliance Auto apart from two other automotive manufacturing companies (Dongfeng & Zhongtong) is now equipped to launch its own brand under Amsia new Brand logo. Where the goal has been to advance in technical innovation, creative design and cost efficient performance in the future with the current models of Brilliance Auto.
In the meantime, Amsia Motors has been styled in the market as an independent brand, under Amsia logo, for International customer base.
BMW's sales in China rose 12 percent in November to 55,293 vehicles -- a result that positions the automaker to be China's top-selling luxury brand this year.
In the same period, Audi sales rose 6.5 percent to 56,208 units while Mercedes-Benz's brand registrations increased 22 percent to 50,813.
Although Audi outsold its rivals in November, it is still trying to recoup the sales it lost earlier this year when dealers were boycotting the brand.
Audi planned to launch a second distribution channel in China, angering some dealers, who dropped a boycott in May after Audi canceled the controversial plan. Audi sales have been rising since then, but it has yet to catch up to BMW or Mercedes for the year to date.
For the first 11 months, BMW sales are up 15 percent to 542,362 units, while Audi volume is down 2.1 percent to 528,706. Mercedes, formerly China's No. 3 luxury brand, increased its sales 27 percent to 539,728 units.
This month, BMW also is launching a car-sharing program that employs a small fleet of electric i3 models in Chengdu. If successful, BMW could expand its car-sharing program to help meet China's tough EV mandates in 2019.
Source credit; autonews