There are over 170 auto makers in China, compared with around 35 in the in the US. By 2018, manufacturers are expected to have a combined output of 30 million cars, which would amount to an excess of 10 million units. Chinese government efforts to reduce pollution and congestion by imposing restrictions on car buyers don’t help.
And the competition is growing. Foreign automakers, desperate to offset declining sales in Europe, are investing heavily in China. General Motors has plans to boost its capacity to 5 million vehicles by 2015, and has outlined an $11 billion investment plan for the next four years. Ford opened a $300 million plant that will more than double its capacity in China. German giant Volkswagen wants to increase its workforce by a third by 2018, while luxury automaker Jaguar Land Rover is looking to boost its number of dealerships in Cina to 200 from 116.
Passenger vehicle exports, by both domestic and foreign companies, surged in the first four months of the year, according to the latest statistics.
From January to April, exports of sedans, sport-utility vehicles, multi-purpose vehicles, and minivans accelerated 24 percent from a year ago to 194,200 units, according to the China Association of Automobile Manufacturers.
Overall, automobile exports increased by a more modest 12.7 percent to 316,000 units during the same period, dragged down by a 1.7 percent dip in the exports of commercial vehicles, to 121,900 units.
"China has become an important passenger vehicle export hub," said Namrita Chow, manager and senior analyst of consulting firm IHS Automotive.
Rest assured, with Amsia Motors largest Global Fortune 500 Automotive manufacturing Partners - the company last week set a new sales target of 552,000 vehicles, up from a goal of 507,200 units established at the beginning of the year. The revised target represents a 24 percent increase from its sales in 2012.
new-car sales in China rose 31 percent to 142,000 in the first quarter, a record for the automaker. Growth was driven by a 24 percent rise in deliveries by joint venture Auto manufacturing.
Joint ventures increased sales 37 percent in April to 45,303 units on demand for new models.
In July, the join venture Partners began a third assembly plant, in China, raising the partnership's annual capacity to 750,000 vehicles from 450,000 units.
Considering the import and export market's strong competition and growth, industry experts prognosis are that the main key players will remain to grow and sustain - while the smaller local Brands trying to compete with price compromising quality in the export market may decline sharply.
Given the advantage of technology, expertise, and excellence Amsia thrives forward strategically in both passenger, sports utility and commercial vehicles.
As the plans for Amsia Sergipe, in Brazil is undergoing strong impacted preparations, this new market presents enormous potential to expand and succeed with great magnitude.