Chinese Buy Into Cadillac, A Market Where Brand Heritage Counts And Growing!
SHANGHAI - Elvis Presley, not lost in China! At the biggest-selling Cadillac dealership in China, customers react to the brand's image the way Cadillac hopes customers everywhere will. Famous names in imposing silver lettering adorn a "wall of honor" at Shanghai Brilliance Hutong Auto Sales Co. There is Marilyn Monroe, Muhammad Ali, Cindy Crawford, Barack Obama, Queen Elizabeth II and, of course, one of history's most famous Cadillac customers -- Elvis. It is a message the br
Chinese Automotive Industry's Big Picture!
Germans automakers - Audi, BMW, Mercedes - Porsche - continue to dominate China's 1.8 million million per annum luxury market. They take just under 80% of all premium sales. But Cadillac and Lincoln are gaining traction as fresh alternatives to the ubiquitous German marques. GM produces Cadillac XT5s, ATSs and other sedans at a new billion-dollar plant in Shanghai with its Chinese partner the Shanghai Automotive Industry Corporation. Lincoln imports its full set of offerings