Chinese Buy Into Cadillac, A Market Where Brand Heritage Counts And Growing!
SHANGHAI - Elvis Presley, not lost in China! At the biggest-selling Cadillac dealership in China, customers react to the brand's image the way Cadillac hopes customers everywhere will. Famous names in imposing silver lettering adorn a "wall of honor" at Shanghai Brilliance Hutong Auto Sales Co. There is Marilyn Monroe, Muhammad Ali, Cindy Crawford, Barack Obama, Queen Elizabeth II and, of course, one of history's most famous Cadillac customers -- Elvis. It is a message the br